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Style is as unique as it is creative. When we first meet, I take the time to learn about you and listen to your needs. Depending on the service you’re seeking, I’ll ask a series of questions about your lifestyle, current beauty routines, and style preferences. For some services, we may use systems I’ve developed to further refine this process. This helps me understand your pain points and what resonates with you.

From there, I’ll help you identify specific needs and prioritize them. We’ll then begin the service, ensuring success both in the salon and at home.

Let me first clarify what a keratin treatment is not. It is not a straightening treatment nor is it permanent, although its effects can last for 4-6 months.

A keratin treatment is a smoothing process that replenishes the naturally occurring protein (keratin) in your hair, which may have been depleted due to color treatments, heat styling, and other factors that weaken this protective barrier over time.

This treatment typically takes 2-3 hours and requires you to keep your hair dry for 24 hours following the service. Keratin treatments are especially beneficial for individuals with porous hair textures, such as curly hair, which constantly needs hydration to maintain its bounce and spring without the frizz.

In our humid Florida environment, hair tends to exchange moisture with the surroundings, causing the cuticle layer to swell. When this swelling occurs, the hair’s surface becomes rough, leading to friction and resulting in unruly frizz. A keratin treatment smooths the cuticle layer, eliminating frizz without reducing volume.